The course was an all-day workshop training developed to equip PIOs with tools and skills needed in order to coordinate messaging across multiple jurisdictions and agencies by way of a Joint Information System. PIOs are responsible for interfacing with the public and media and serves as the point person and liaison for information, particularly during times of crises. Participants learned the do’s and don’ts of press conferences and the importance for there to be a designated PIO to help streamline the messaging process. The workshop was led by Mr. Sabit Abbasi, Emergency Management Specialist PIO, and Mr. John Nebl, Emergency Management Coordinator PIO.
The training began with an overview of the role of a PIO and an explanation of how every organization has a staff that plays the role of a PIO. The tasks may include writing media releases, developing communications packets (fact sheets, newsletters, etc.), serving as a communications advisor, coordinating with media and conducting media briefings, and maintaining the organization’s “brand reputation or image”.
The workshop was attended by CIOGC staff members and communicators from member organizations. The workshop deemed to be beneficial and helped participants gain confidence in media responses, especially through the hands-on activity of speaking in front of a rolling camera. CIOGC would like to extend its thanks to the DuPage County Office of Homeland Security and Emergency Management, and particularly Mr. Sabit Abbasi, for making this training possible. CIOGC is looking to coordinate another abridged version of the training outside of work hours for those who had work constraints. Stay on the lookout for the announcement!